Here's how it happened: In 1986, Wild Heerbrugg purchased Leitz Wetzlar, a German optics company, with the resulting name Wild Leitz. This was a strategic move on the part of the company to rename itself-the corporate name chosen was Leica-to better reflect the quality of its surveying, microscope and camera products. Even though Wild has been around since it was founded by Heinrich Wild in 1921, and celebrated its 75th anniversary in 1996, the Wild name has been phased out over time. Wild instruments have been used on every continent and on virtually every type of project involving surveying. Nestled in the northeast corner of Switzerland, in a broad valley where the Rhine River exits the Alps, sits the home of one of the most well known names in surveying instrumentation, Wild Heerbrugg.
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